Frederic is a strategic sales leader with extensive experience in the ad tech industry. He started his career in what is now programmatic advertising by leading the Account Management team of Right Media in the EMEA region (2008-2011). Frederic joined Google in 2011 to start and expand the Invite Media offering in EMEA. As part of that expansion, he helped several major agency group setup their programmatic trading desk. In 2013, Invite Media became part of DoubleClick and Frederic created new business units with a focus on independent agencies, direct marketers and ad networks. In 2015, he created the initial DoubleClick Partner Programme that was scaled globally and is now known as the Google Marketing Platform Partners. Frederic joined MediaMath as Vice President of Client Success in 2021 (press release here). He successfully completed an Executive MBA with a speciality in Strategic Leadership at the Warwick Business School (WBS) in 2023. At the end of 2023, Frederic joined Drovo as Chief Revenue Officer and launched a new and innovative programmatic DOOH offering in the UK.